Activating Brand You

To stand out in VET you have to develop a strong personal brand presence - both as an individual and an organisation. It’s about developing your Thought leadership. There's no better way to engage clients, enthuse staff and drive performance than to develop the thinking of your best people and having them powerfully connect with the marketplace.

It's about strategically positioning your key employees as market innovators, futurists and influencers. Done well, it leads to a range of performance enhancements:

  • sales conversions increase
  • client engagement is deepened
  • innovation is accelerated
  • culture is enhanced
  • talent is retained and attracted

Few businesses do this well. In this Webinar, Mark Hodgson introduces the big picture principles. He then gets specific about HOW you can help your people to build the confidence they need to get their ideas out into the world to create influence and make a difference.

Key topics covered within webinar

  • How the game has changed and why we all need to develop our personal brand
  • Building your confidence as an influence - what makes you unique?
  • The 3 areas of thought leadership
  • How to create a consistent stream of great content that activates you and your business
  • Just press send! Getting started

Who should attend

  • CEO/Owner
  • RTO/Compliance Manager
  • Private Individual
  • Government Officer
  • Head of Faculty/Dept/Area Manager

Date and Time

5 April 2017

  • 11.00am - 12.00pm (AEST: QLD, NSW, ACT, VIC, TAS)

Other time zones:

  • 10.30am - 11.30am (ACST: SA, NT)
  • 9.00am - 10.00am (AWST: WA)

NB. Can't make the session?
We send out all electronic resources to registrants within 48 hours of the session close. All Velg Training Webinars are scheduled in AEST (QLD time) - please check your timezone before logging on to the online training session.

Bio of presenter

Mark Hodgson comes from a successful corporate background and has held senior leadership roles in the UK, Australasia, Central Europe and Russia. He is now a leading thinker in Transformation - helping businesses, leaders and individuals to adapt in the face of change.

Mark draws on a track record of success. He has inspired large teams across a range of commercial and not-for-profit businesses. He is a director of the About My Brain Institute and a faculty member of Thought Leaders Business School. A natural disruptor, he helps executives, consultants and entrepreneurs to position themselves as leading influences and is an expert in leading change.

Mark is an Executive Coach, author and keynote speaker. He publishes a weekly business blog, Pinch of Thought. His book, 'Time to Shine: Adapting who you are and what you know to succeed in the ideas economy' expands on this thinking.

Cost of webinar

  • Member - $49 (incl. GST)
  • Non-member - $79 (incl. GST)

What to expect

Presented by Mark Hodgson, you will be provided with the following resources after the event:

  • PowerPoint
  • Recording of the webinar (two week access)
  • Additional electronic resources
  • Electronic Statement of Attendance

Opportunities to interact

  • Use a microphone to speak with trainer/attendees
  • Raise your 'virtual hand' to engage in discussion
  • Share your thoughts via online chat window
  • Answer online polls that provide instant group feedback

NB. If you would like to send chat questions to the presenter, Mark Hodgson, before the session, please email

Velg Training Webinar FAQs

For more information on this form of online professional development, supporting resources or to register for a test webinar, click here.

Further information

For further information about the Webinar program, please contact the Events Team at Velg Training.

Ph: 07 3866 0888              Email: