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Activating Brand You

17 May 2017
ONLINE

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To stand out in VET you have to develop a strong personal brand presence - both as an individual and an organisation. It’s about developing your Thought leadership. There's no better way to engage clients, enthuse staff and drive performance than to develop the thinking of your best people and having them powerfully connect with the marketplace.

It's about strategically positioning your key employees as market innovators, futurists and influencers. Done well, it leads to a range of performance enhancements:

  • sales conversions increase
  • client engagement is deepened
  • innovation is accelerated
  • culture is enhanced
  • talent is retained and attracted

Few businesses do this well. In this Webinar, Mark Hodgson introduces the big picture principles. He then gets specific about HOW you can help your people to build the confidence they need to get their ideas out into the world to create influence and make a difference.

Key topics covered within webinar

  • How the game has changed and why we all need to develop our personal brand
  • Building your confidence as an influence - what makes you unique?
  • The 3 areas of thought leadership
  • How to create a consistent stream of great content that activates you and your business
  • Just press send! Getting started

NB. Can't make the session?
We send out all electronic resources to registrants within 48 hours of the session close. All Velg Training Webinars are scheduled in AEST (QLD time) - please check your timezone before logging on to the online training session.

Who should attend

  • CEO/Owner
  • RTO/Compliance Manager
  • Private Individual
  • Government Officer
  • Head of Faculty/Dept/Area Manager

What to expect

Presented by Mark Hodgson, you will be provided with the following resources after the event:

  • PowerPoint
  • Recording of the webinar (two week access)
  • Additional electronic resources
  • Electronic Statement of Attendance

Presenters

Mark Hodgson

Consultant

Mark Hodgson comes from a successful corporate background and has held senior leadership roles in Australasia, UK, Central Europe and Russia. Mark draws on a powerful track record backed by a depth of learning across multiple disciplines. He has inspired large teams across a range of commercial and not-for-profit businesses. He is a leader of the About My Brain Institute, which puts neuroscience at the heart of effective personal leadership development. Mark is also a faculty member for the Thought Leaders Business School, helping experts positioning themselves as leading influencers. He is an expert in leading change and holds an MBA level qualification from the AGSM. Mark is the creator of the Blog or Die! Content creation program and authors the acclaimed business blog, Pinch of Thought. His book, ‘Time to Shine: Adapting who you are and what you know to succeed in the ideas economy’ expands on this thinking.

Opportunities to interact

  • Use a microphone to speak with trainer/attendees
  • Raise your 'virtual hand' to engage in discussion
  • Share your thoughts via online chat window
  • Answer online polls that provide instant group feedback

NB. If you would like to send chat questions to the presenter before the session, please email webinar@velgtraining.com.

Locations

Location Date Venue

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