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ResearchGate: Not All International Students are the Same: Understanding Segments, Mapping Behavior August 2012

Contributors
World Education Services, Rahul Choudaha, Rahul Choudaha, Kata Orosz, Li Chang

Version
VT1.0

Based on the survey response of nearly 1,600 prospective international students from 115 countries collected October 2011 through March 2012, international students are segmented into four distinct groups: highfliers, strivers, explorers and strugglers. Significant differences are found in their information needs and use of information channels.

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