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Combining the fields of psychology and economics, the ground-breaking field of behavioural economics is providing insights into how cognitive biases influence how we think, our motivation and decision making. Traditional thinking held that human decision-making was considered and conscious and we like to believe that we act rationally and when we are presented with a choice, think through all the options and make the best decision. It’s a nice idea, but very often this is not the case.
Traditional decision-making theory has been turned upside down with study after study revealing that people are not as conscious and rational with their decisions as once thought. From serious life decisions, like whether you choose to be an organ donor or how you choose your partner, right through to decisions about how you evaluate a training session or perceive the value of a learning event, all are strongly influenced by a range of cognitive biases.
Thankfully these insights can be used by trainers and designers to enhance engagement, motivation and student satisfaction.
Also speaking at: Your Way: Guidelines for Conducting a Training Product Review